Design and art direction for Berghaus ‘Dean Street’ SS20, a collection which pays homage to the brand’s original birthplace of Newcastle, celebrating its heritage and exploring its rich archive dating back to the 1980s.

Embodying the feeling of nostalgia, the collection plays on the rave scenes of the 90s, Britpop and terrace culture. The collection sees Berghaus bring back a selection of unisex styles from the brand’s archive that stretches back over 50 years.

This campaign had a reach of 15 million, which resulted in sales increase of 25% on and a huge increase in the brand’s followers across all social platforms.

‘Creative Work of the Week’ The Drum

Agency: Pentland Brands
Photography: Rosie Matheson
Styling: Holly Macdonald
PR & Production: Gung Ho