![](https://freight.cargo.site/t/original/i/6cd2e1c106e02b2dd60b0274509bda4014bc1342007eaedc8f359fb5268f657d/MALLA-SITE-IMAGES-03.gif)
Design concept for MALLA, a Los Angeles-based studio utilising a fitness program born from the traditional Indian gymnastic discipline Mallakhamb. The name Mallakhamb means ‘wrestling pole’ and the workout incorporates pole-based exercises such as climbing. The playful, elongated letterforms of the MALLA logo are intended to represent the an athlete’s interaction with the MALLA fitness equipment.
Agency: Neighbour
![](https://freight.cargo.site/t/original/i/c35b9674dac9013edd7e171839d26b2b9dfae25cb7afd3b4fdc938d36936b38f/MALLA-SITE-IMAGES-05.jpg)
![](https://freight.cargo.site/t/original/i/919aeb032fd3f206b1cac5823c499a3f44c053257cccc11746619ef9aea9846d/MALLA-SPREADS.jpg)
![](https://freight.cargo.site/t/original/i/0e89aec4c201724845d88026e8484d21a9a23a5bef4fb0d48b6d32f2a7ea1280/MALLA-SITE-IMAGES-08.jpg)
![](https://freight.cargo.site/t/original/i/508bba6c0d3d5a5303f808b2c470c17c92838995947a382dc183fc390dc3d987/MALLA-SITE-IMAGES-01.jpg)
![](https://freight.cargo.site/t/original/i/50d059638de3337ac91c37590c71e6e12c448b2755bf36c782ce9252a32988d7/MALLA-SITE-IMAGES-06.jpg)
![](https://freight.cargo.site/t/original/i/acfeebc60719e68ab900553ce4d29ce5c80440f3c5d1a2da4c1692a696b27bab/MALLA-SITE-IMAGES-02.jpg)
![](https://freight.cargo.site/t/original/i/b2aaf2b1ffa6d999ece8c649224b4263d90b8a52b0096c9a59d5623900bf9b63/MALLA-SITE-IMAGES.jpg)