Design concept for the Uniqlo Denim Factory, which spans two floors of their flagship store in Oxford Street, London.

The third floor features four individual panels, each made of selvedge denim and inspired by the unique patches and studs that are available as part of the Uniqlo customisation service. The fourth floor showcases UNIQLO’s new denim range and features powder coated clipping mechanisms fixed to the back wall bays, used to hang large roles of denim and more than 2,000m of yarn.

Agency: Harlequin Design