Creative direction for the Red Bull Racing Formula 1 team official teamline launch and subsequent seasonal campaigns, including art direction for photography and motion, campaign line, graphic design and management of campaign rollout across social media platforms.
Drivers were shot on an ‘infinity’ set which consisted of 2 x 4m square video screens playing animations and mirrored flooring. This flexible concept allowed multiple seasonal campaigns and collections to be shot consecutively, each with their own individual look (8 in total).
Agency: Neighbour
Photography: David Clerihew
Styling: Mark Anthony Bradley
Animation: Mario Epsley
Design and art direction for the ‘Cell Alien’, the global reintroduction of PUMA’s innovative ‘CELL’ technology, including retail interior concept creation and management of campaign rollout across retail, online and social media platforms.
Agency: Neighbour
Installation: The Third Place
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Typographic directional signage for Puma IMT 20/21.
Full project coming soon.
Agency: Neighbour
Design and art direction for Berghaus ‘Dean Street’ SS20, a collection which pays homage to the brand’s original birthplace of Newcastle, celebrating its heritage and exploring its rich archive dating back to the 1980s.
Embodying the feeling of nostalgia, the collection plays on the rave scenes of the 90s, Britpop and terrace culture. The collection sees Berghaus bring back a selection of unisex styles from the brand’s archive that stretches back over 50 years.
This campaign had a reach of 15 million, which resulted in sales increase of 25% on berghaus.com and a huge increase in the brand’s followers across all social platforms.
‘Creative Work of the Week’ The Drum
Agency: Pentland Brands
Photography: Rosie Matheson
Styling: Holly Macdonald
PR & Production: Gung Ho
Direction of a series of films for Calvin Klein, heralding a new era and change in direction for the brand. These films utilised a mix media approach, incorporating archive footage, bold typographic storytelling and kinetic logo stings for each of the new sub-brands.
Films were personally briefed by Raf Simons and completed in a short timescale by a team of across different sites.
Agency: Neighbour
Animation: Mario Epsley
Graphic design: Tom Balchin
